Character Counter | Brandly Tools

Free Online Character Counter

Some boxes count words. Others — tweets, text messages, ad headlines — count characters, and going even one over means getting cut off mid-thought. This counter updates live as you type, showing characters with and without spaces, plus how many you've got left for X/Twitter (280) and SMS (160).

Limits That Catch People Out

X/Twitter post: 280 characters
Single SMS segment: 160 characters (longer texts split and cost extra)
Google Ads headline: 30 characters — brutal, plan for it
Meta description: ~155 characters before Google truncates it

Need word counts instead? Our word counter has you covered.

Frequently Asked Questions

How is this different from the word counter?

This one's built around character limits for platforms like X and SMS. The word counter is better for essays and articles.

Do emojis count as one character?

On most platforms they count as two. Our counter shows standard length — platforms can differ slightly.

Free to use?

Yep, unlimited.

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