Generate harmonious brand color palettes. Lock colors you love, check contrast, and export CSS.
Click a swatch's hex code to copy it. Click 🔒 to lock a color so regenerating keeps it.
Picking brand colors by gut feel usually ends with five shades of blue that clash. This generator starts from one seed color and builds mathematically harmonious palettes — analogous, complementary, triadic, and more — then tells you which color to use where and whether your text will actually be readable on it.
Found one color you love in a generated palette? Hit 🔒 to lock it, then regenerate — the tool builds a fresh harmony around your favorite. It's the fastest way to a palette that feels like yours instead of a template. When you're done, export the CSS variables and drop them straight into your site.
They measure how readable text is on each color, following the WCAG standard. A ratio of 4.5:1 or higher means body text is comfortably readable; below that, reserve the color for large headlines or decoration only.
Five is plenty: a background, a text color, a primary brand color, an accent, and one spare. More than that and your brand starts looking noisy.
Absolutely — hex codes aren't copyrightable. Export the CSS and use your palette on your website, packaging, and socials.
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