Price your products with confidence: markup to price, price to markup, or target-margin to markup. Free for sellers.
Every price you've ever paid was built the same way: someone took a cost, added a markup, and put the result on the shelf. The trouble is, most small sellers pick that number by gut feel — then discover too late that a "generous" 50% markup is only a 33% margin. This tool does the translation properly, three ways: set a markup and get the price, enter a price and see the markup, or start from the margin you want and find the markup that gets you there.
A 100% markup (doubling your cost) equals a 50% margin — never more. Margin always trails markup, and the ladder below shows exactly how far behind it runs. Internalise that table and you'll never underprice by accident again.
It depends on the category: grocery runs 10–30%, clothing often 100–200%, and handmade goods need enough to cover your time. A common retail rule of thumb is 'keystone' — a 100% markup, i.e. double the cost — then adjust for your market.
Yes. Doubling your cost means half the selling price is profit: $30 cost → $60 price → $30 profit → 50% margin. The markup ladder on this page shows the conversion for any markup.
Divide the margin by (100 − margin) and multiply by 100. For a 40% margin: 40 ÷ 60 × 100 = 66.7% markup. Or just use the 'Target margin' mode above — it does the maths for you.
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